Borat Takes Over

Talladega Nights just came out on video the other day, so they're promoting the shit out of it. If you've seen it, you know that Talladega Nights is the story of Ricky Bobby, who's played by Will Ferrell. But, from watching the commercials, you'd think maybe it was all about Borat (or someone bearing a striking resemblance to him).

In a not-so-clever marketing move, Sony has chosen to ride the wave of Borat's success by airing commercials for Talladega Nights that rely heavily on Sacha Cohen, who also happens to play Borat. This is, by no means, revolutionary, as companies do it all the time: ride their product on the coattails of something else that's getting a lot of buzz.

The funny thing about this is that it's probably a wasted effort. Ya see, I don't think that John Q. Hillbillie realizes that Cohen and Borat are the same person. Oh sure, they know who Borat is; he's hiLARious. And they know there's a gay French guy in Talladega Nights, but they have no clue that's the same guy. Sony's trying to get you interested by saying, "Hey, look: Borat's in this movie," but most folks are replying, "Why do they keep showing that French fag?" Don't believe me? Ask the idiots at your workplace; they gots no idea.

So, once again, Bravo, Sony, for doing something that makes no sense whatsoever.