Burger King announced plans today to overhaul its 12,000 locations with a new, updated look. It hopes the overhaul will put the #2 fast-food chain in closer competition with McDonald's, which is slowly revamping all of its restaurants.
I actually like the new look. It looks a lot like a restaurant version of Frank Lloyd Wright's Johnson Wax Building. I've been to a couple of new Burger Kings recently, and their interiors are pretty much the same as that of McDonald's. Differentiating their look from their competitor's won't be a bad thing.
Now, if they would just overhaul their menu, maybe I'd eat there more often.
Wednesday, October 07, 2009
The Future Of Burger King
Posted by E at 11:11 am
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