How Not To Spend Your Advertising Budget

One of the things (probably the only thing) that has ever impressed me about MySpace is the fact that it's always been rather sparse on ads. There's the occasional banner ad, but, otherwise, no pop-ups, no Goooooogle search results; just a nice clean interface. Well, until today, at least.

Today, I log onto MySpace, and find this, quite possibly the biggest ad ever for Superman Returns. In fact, if I didn't know better, I'd think I'd stumbled onto the Superman Returns official website (which is actually not as flashy).
What's even more puzzling is why MySpace would feature advertising for Superman. MySpace is owned by News Corp., the parent of 20th Century Fox. Superman is a Warner Brothers movie. Why would a company, which also runs a movie studio, put a huge ad for a competitor's movie on the front page of its largest website? Apparently, that crazy Australian that runs News Corp. thinks it's a good idea. I, personally, might put up some ads for one of my company's own movies, like, say, The Devil Wears Prada, which opens on the same day as Superman, and probably needs all the ad help it can get. (I saw the trailer for this the other day, and I believe it was nothing more than the first four minutes of the actual film. That's some lazy editing.)

But, I guess this is why I'm not in charge of a multi-billion dollar corporation. I have some really stooopid ideas.