Monday, August 15, 2005

Putting The Gay Rights Movement Back A Million Years


So, there's this commercial for Orbitz.com, the online travel service. The commercial is set up like a gameshow, with Wink Martindale hosting. The object of the game is to see who can book a vacation faster: someone using Orbitz or someone using some other online service. Everyone's seen this commercial; it's on all the time.

Well, there's another one out there. In this commercial, the contestants are, let's say (because I don't remember), an architect, and a pair of gay men. The object of this commericial's contest is to find a) a hotel b) in San Francisco c) with a gym. The gay men are using Orbitz, so, of course, they find the hotel in record time. (Actually, one finds it while the other stands behind him and plays with his partner's ears.) To summarize: Two gay men are able to find a hotel in San Francisco with a place they can work out faster than someone who's apparently not gay.

So, now we need commercials to perpetuate gay stereotypes? I thought that's what Will and Grace and LOGO were for. (I've never actually watched LOGO, but seeing as it's stuck right in the middle of all my movie channels, I see what's playing on it whenever I look at the cable guide. And all of their programming is pretty much what people would suspect is on a gay network.)

Bravo, Orbitz, for confirming everything straight people think about gay people. Take a bow.

And speaking of perpetuating stereotypes, there a commercial for Burger King's Chicken Fries, in which a "unit" of black people go around spreading the word about Chicken Fries to other black people.

Classy. No word yet as to how Burger King will promote its new Watermelon Shake. (Seriously, ad people must be fucking insane. I'm sure there's a class action lawsuit somewhere in the works on this.)

2 comments:

Jesus Melendez said...

You know...Beef-a-Roo once had (or still does have) an AWESOME watermelon shake.

Here's the million dollar question...how can we (Americans) market gasoline to the Japs?!?

Take THAT!

E said...

How about Kodak developing a gasoline powered camera, or Motorola a gas powered cell phone? They love they cameras and cell phones!!