There's a commercial airing on national television for something called the Faraday Flashlight. It's pictured at right, and you can view the commercial here.
The commercial states that the flashlight works due to Faraday's Law of Induction, which deals with electromagnetic fields. They're also nice enough to give us the scientific equation for Faraday's Law,
just in case we thought they were bullshitting us.
Quick show of hands: Who here knows what Faraday's Law is? What, two? OK, here's an easier one: Who here knows who Michael Faraday is? That's about what I thought...
I think this commercial may be a little too technical for its own good. I've never seen any other product that states the scientific theory behind it. People don't give a shit what Field Theory makes this flashlight work; they just want to know that it works when you shake it, and that it doesn't need batteries. It's nice to see a company using the laws of physics to make a more efficient product, but we don't need the physics lesson. People don't care about the chemical equations pharmaceutical companies put in their drug commercials, and they don't care about the physics equations in this commercial. They just want to know that it works. You may as well say it's powered by magic. That's how little people care about that shit.
We appreciate the effort, but can ya dum it down a little next time?
3 comments:
A magic flashlight...MAGIC?!? Fuckin' SIGN ME UP!
You are a genius...market that shit and get it on an infomercial!
As there is already some degree of "shaking" involved in the operation of a vibrator, I believe you may be on to something there. I think Faraday himself would stand up in his grave and applaud.
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