Will Ferrell Gets Lost With Bear Grylls

Actors find all kinds of ways to do publicity when they've got a movie coming out. Most publicity involves making the talkshow circuit. Some celebrities choose to take another route and go for the all-out publicity stunt. Like when Demi Moore went on Late Night in a bikini to promote Striptease. Or when Tom Cruise had a very public meltdown in the weeks before the release of War of the Worlds. Just this week, Sasha Barton Cohen put his balls in Eminem's face to promote (?) his upcoming Brüno. Will Ferrell has a movie coming out on Friday, and decided that hanging out in Northern Sweden with survivalist madman Bear Grylls was a great way to promote Land of the Lost.

There are less extreme publicity stunts than risking life and limb over 48 hours in the Arctic Circle. In fact, there are more extreme. Ferrell could have gone on Les Stroud's Survivorman and really made a go of roughing it.

But while Stroud's brand of survivalism is more authentic, Grylls' more controlled and scripted settings allow Grylls to do more outrageous things, like bite the head off a live snake or eat berries out of bear shit. And, of course, play second banana to Will Ferrell.

I guess having an hour-long publicity stunt in primetime, filled with commercials for your upcoming movie, is never a bad thing. Even if you have to freeze your ass off to do it.